Zebrafish Media

Land Rover x Musto
The Wild Atlantic Way

On one of the most westerly edges in Europe, stretches the longest coastal road in the world; The Wild Atlantic Way.

It’s wild for a reason: with extreme weather, wind and rain rolling in from the Atlantic. It boasts a unique natural beauty and rich, rural Ireland heritage; making this 1500 mile stretch of coastline one of the most impressive road trips in the world.

Our mission was to complete the wildest possible version of the Wild Atlantic Way: taking on a series of challenges along the way set by our brand partners; designed to test our comfort zones as well as their adventure gear.

We had no idea what Ireland had in store for us.

Adventures begin with getting out and seeking challenges in places we think are familiar: meeting new people along the way and, above all, taking all the ups and downs, successes and failures in your stride.

Because that is the true spirit of adventure.